The Real Reason Your Income Is Low

Keith Anderson’s journey from being an underpaid English teacher to holding senior leadership roles at Google, Meta, and DoorDash is a remarkable story. In just seven years, he moved from a $30,000 salary to earning over $200,000, with equity and perks to match. But the real shift wasn’t just about changing industries. It was learning to work faster and harder. In his words, what took months in academia had to be done in days at Google. That shift, from slow thinking to high-speed execution, was the difference between surviving and succeeding. It’s not magic. It’s mindset, discipline, pace, and work ethic.

You think your salary is small. You think your business is not making enough. But has it ever occurred to you that you are simply not creating value at a high level? That you are not serving enough people, solving enough problems, or producing enough work to justify the dream you carry? Every other week, someone gets frustrated and goes for a new business or marketing training. But nothing changes. Why? Because they come back and realise that all the strategies require serious, focused, consistent work. And the painful truth is: many don’t want to work. Nigerians especially have a high dream appetite and a low grind capacity.

It’s time to stop lying to yourself. No vision will come alive if the hands behind it stay idle. Proverbs 14:23 says, “All hard work brings a profit, but mere talk leads only to poverty.” You are already a multimillionaire, the issue is just that at the rate you work, it will take you 5 years to accumulate a million. Someone else does the same work in a day or two. But that kind of person doesn’t fold their arms waiting for life to change. They rise. They labour. They build. Not just once, not just when it’s easy. But every day. You want more? Work more. Serve more.

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