To succeed in business, ministry, nonprofit work, or any endeavor, you must embrace the transformative power of love. Love, at its core, pushes us to prioritize others over ourselves. Jesus commanded us to love one another, and this principle applies to how we serve people in our work. Your business cannot grow if you do not genuinely love your customers, clients, or audience. Love compels you to seek their good, solve their problems, and deliver value. Without love, your efforts become self-serving, and your mission loses its power to make an impact.
Jeff Bezos, the founder of Amazon, built his empire on the principle of loving the customer. His philosophy was simple: love your customers enough to innovate for them. This idea of inventing on behalf of customers shaped Amazon’s meteoric rise. By obsessively focusing on customer needs—even before customers knew what they wanted—Amazon revolutionized online shopping, delivery logistics, and even entertainment. Similarly, when love drives your work, it sparks creativity, fuels resilience, and enables you to serve people in ways that leave a lasting mark. Maybe you are struggling in your business because you do not love enough.
Without love, growth becomes impossible because love is what fuels sacrifice and selflessness. To build a thriving business or ministry, you must consistently put others ahead of yourself. This means listening, empathizing, and going the extra mile to meet their needs. A self-centered leader cannot create value for others because their focus is inward. Growth begins the day you realise that life is not about you and what you want. But when love guides your vision, it inspires you to persevere, adapt, and deliver excellence. Love is the ultimate strategy for success because it transforms both you and the people you serve.
