Many Christians struggle with building successful enterprises because of an internal conflict about whether God approves of trade and setting prices. This struggle often stems from a misunderstanding between trade and greed. Trade involves the profitable exchange of goods and services, which is a legitimate and necessary part of business. Greed, on the other hand, is a work of the flesh and involves excessive desire for fleeting riches at the expense of others. It is important to recognize that ethical trading, which benefits both parties, aligns with Christian principles and can honor God.
Setting fair prices is crucial for any business, especially for those driven by a spiritual mission. Charging too low can prevent the business from competing effectively in the marketplace and fulfilling its purpose. If your business is an expression of your purpose, fair pricing ensures you have the resources and momentum to continue advancing that mission. Underpricing your products or services not only undermines your business but also the important spiritual goals you aim to achieve. It is a great evil to hinder your mission by not valuing your offerings appropriately.
Setting prices should be done with love and fairness, not greed. Fair pricing reflects the value of your goods and services while ensuring your business can thrive and fulfill its mission. Greed-driven pricing exploits customers, but love-driven pricing considers their needs and your business’s sustainability. By balancing fair prices with a genuine desire to serve, you honor God and create a sustainable enterprise. Remember, your business is a platform for demonstrating God’s love and wisdom. Set prices that reflect this balance, enabling you to continue making a positive impact in the world.
