Every mission has the potential for global impact, and the ability to express our spiritual calling knows no bounds. However, while it is true that our mission can transcend geographical boundaries, it is also critical to recognise the importance of being properly grounded. Resist the temptation to believe that you can run your business, ministry, or nonprofit from anywhere. While it can be done anywhere, it is critical to have a strong local presence somewhere. Build a base for your mission, before you expand globally. Grow strong, local roots before chasing global relevance and recognition. This is the secret of mission-driven organizations that successfully globalize.
Jesus, the Lamb of God who came to take away the sins of the world (John 1:29), was also well-known for keeping his “worldwide” mission within the borders of the Jewish state. He sent out his Apostles with an explicit warning to “Go nowhere among the Gentiles and enter no town of the Samaritans, but go rather to the lost sheep of the house of Israel.” (Matthew 10:5-6). Jesus removed all geographical restrictions after his death and resurrection. By this time, he had disciples in their hundreds, a solid foundation from which they could take on the world.
This principle holds true in business as well. Millionaires diversify and look for opportunities wherever they can. They are present everywhere, but they do not dominate any of them. Billionaires, on the other hand, double down and focus on a specific geographical location before going global. You can always tell where they have a strong market presence and dominance. It is important to become firmly established in the right place before venturing into the world in search of global expansion. Your mission is global, but you should first establish a base before going global.