Building a business takes time and persistence, much like filling the clouds with rain before they pour. Consider someone starting out with a new business idea. In the beginning, they might only get one customer for every hundred they pitch to. It can feel discouraging, but every day they improve their pitch, sharpen their delivery, and learn more about their customers. Over time, the business grows stronger, and their reputation begins to open doors. Eventually, conversions come more easily. This is a powerful reminder that consistent effort compounds over time, even when progress seems slow at first.
The journey of many successful global brands mirrors this principle. For example, Facebook started in 2004 but only became widely recognized in Nigeria nearly a decade later. Google, now synonymous with searching online, spent over a decade perfecting its technology and growing quietly before it became a household name. These companies didn’t see instant success; they filled their “clouds” with consistent, dedicated effort before reaping the rewards. If you feel frustrated with slow progress in your work, remember that you are in a process, and every step you take brings you closer to the promise of success.
As Ecclesiastes 11:3 reminds us, “If the clouds are full of rain, they empty themselves upon the earth.” Your efforts today may not produce visible results immediately, but they are filling your clouds. Stay faithful to your mission, even when progress feels slow. Be diligent in improving, learning, and growing. God’s promises are not slow, and your persistence will yield results in due time. Remember, every big success is built on small, consistent actions. So, don’t be discouraged—keep building, and trust God to make it rain at the right time. Your efforts, compounded over time, will bear fruit.
