A business isn’t just about making money; it’s about building a sustainable operation to advance your mission. This is how a creative, business-minded Christian should approach business. When a business prioritizes making money over nurturing a mission and the leadership to make it happen, it will ultimately fail. True success comes from aligning your business with your mission and values. It is a great mistake to somehow separate your mission from your business. They should be one and the same. Your primary goal as a mission-driven person is to use your business as a vehicle for your mission.
Mark Zuckerberg, in Facebook’s S-1 filing letter back in 2012, stated, “Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected.” This highlights that even one of the world’s most successful businesses started with a mission at its core. Zuckerberg emphasized the importance of understanding this mission, how it guides their decisions, and why they do what they do. This example shows that when a business focuses on its mission rather than just making money, it can achieve lasting impact and success.
The thing is that there are many ways to make money if that’s your goal. But as a Watchman tasked with watching over your world, you need a sustainable model to fuel and fund your mission. It’s not just about profit; it’s about creating a lasting impact. When your business is built around a mission, it becomes a powerful tool for change in your community. By focusing on sustainability and purpose, you can ensure that your work not only thrives but also makes a meaningful difference in the lives of those around you.
