Desiring More Than ‘More Cows’


A purpose-driven individual focuses on leading a meaningful career, business, or ministry. They recognize that building leadership capacity isn’t solely about financial gain but about expanding the mission’s reach. A company with ₦20 million in annual revenue can’t match the influence and impact of another company doing ₦500 million. Yet, the goal isn’t just financial success—it’s about influencing and shaping the world. Your mission drives you to aspire to career heights or grow your business because it’s not about personal wealth but about making a difference in the lives of others and achieving your purpose.

The likes of Strive Masiyiwa and Mark Zuckerberg exemplify a mission-driven approach to business. Their goal isn’t accumulating personal wealth but expanding their company’s reach to fulfill their vision for a better future. It is not about more houses or “more cows.” They view their businesses as vehicles to deliver impactful solutions to a wider audience. As a disciple of Jesus, your mission is to be a salt and light of your community. Your business becomes a means to achieve this mission, making its growth essential for reaching more people and making a greater positive impact.

The wisdom from 1 Timothy 6:6-8 reminds us that true wealth lies in godliness coupled with contentment. Seeking fulfillment through material possessions only leads to spiritual emptiness. The pursuit of worldly goods can never satisfy the deep longing of the soul. Instead, the fruit of the Spirit—love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control—brings true fulfillment. Material wealth should serve as a tool to advance your mission, rather than the measure of your worth. As you align your ambitions with your God-given purpose, you’ll find the contentment and fulfillment that material possessions can never provide. You don’t need “more cows.”


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