If you can articulate the mission that motivates your business endeavours and commit to taking action on it every day. You will succeed both critically and financially. It’s almost automatic; money always takes care of itself. The problem is that you lack clarity about your mission; you’re not sure what you should be doing in business. This lack of clarity punishes you because you are compelled to pursue “opportunities” everywhere. You cannot succeed beyond your level of clarity. Confusion always creates the conditions for failure. The next level in your pursuits requires more clarity.
Reduce your confusion by getting clear on what you’re doing in business. This starts with defining your business mission. Make it concise and impactful like a tweet. In 140 characters, blend your product or service with the customers you aim to serve. For instance, “We help customers achieve [primary benefit].” This approach, beyond avoiding corporate jargon, directs attention to the genuine value your business offers. It’s not just about what you do; it’s about how you enhance the lives of those you serve. Simplifying your mission this way ensures clarity, making it easier for you to know, understand and comprehend exactly what you’re doing in your business or career.
According to Proverbs 4:25, “Let your eyes look directly forward, and your gaze be straight before you.” If you can express exactly what you’re doing in 140 characters, you’ll have an advantage in life. It means that you know exactly what you need to do every day. The great secret of our Lord Jesus was that his mission was simple and universally understood: “Repent, for the kingdom of heaven is at hand.” No confusion. There are no complicated spiritual wordings or deep speech that people would not understand. Keeping things simple will help you grow faster and make more money.
