Winston Churchill, Britain’s Prime Minister during World War II, is credited with saying, “If you’re going through hell, keep going.” This quote came during one of the darkest moments in world history, when Britain faced constant bombings and uncertainty. Yet, Churchill’s leadership was marked by grit and endurance. He understood that the only way to win was to keep moving, even when the odds were brutal. Many of us can relate. When you’re pushing through storms in your life, ministry or business. You might feel like giving up. But this quote reminds us: don’t stop in the middle of hell. Walk through it. You have to keep going.
Trying to build anything worthwhile, especially a mission-driven business or ministry, will often feel like walking through fire. You face cash flow problems, difficult decisions, delayed results, or even ridicule. But this is not strange; it’s part of the journey. Consider the stories of countless entrepreneurs, who were rejected by lots of investors before finally getting the backing they need. Consider Flutterwave, a Nigerian fintech giant, which navigated countless regulatory and infrastructure problems to become one of Africa’s few unicorns. These founders pushed through their “hell” seasons. So must you. If you stop now, you’ll never see the fruit of your labour.
Let this Scripture encourage you today: “We are hard pressed on every side, but not crushed; perplexed, but not in despair… struck down, but not destroyed” (2 Corinthians 4:8–9, NIV). God does not abandon His own. Keep building. Keep praying. Keep showing up. What you are doing matters more than you know. Hell is not your final destination. It is just a difficult stop on the way to your promise. You will be led to your wealthy place in due season. So, if you’re going through hell, keep going. God is with you, and you will come out stronger, refined, and ready.
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