Pray and plan, but true progress begins with that first step. As Helmuth von Moltke wisely stated, “No plan survives first contact with the enemy.” Steve Blank echoes, “No business plan survives first contact with a customer.” Even the most detailed plans demand adjustments. In the initial stages, lacking real-world experience, gaps exist in your understanding. So, venture out, experiment, and learn. As you take action, the fog of uncertainty clears, revealing insights that no amount of planning can provide. Don’t fear course corrections; they are the refining fire shaping your journey to success.
As a result, continuing to make plans without being open to market feedback is a poor decision. You have to try things and see what works. Isaac had to dig a couple of wells before he got to Rehoboth (Genesis 26:17-22). Apple designed and launched a number of devices before finding massive success with the iPod and then the iPhone. If you have limited market exposure and experience, you must design and test a large number of ideas over a two to three-year period. You have to start selling the red cups before you realize the market demand is for black cups.
Ecclesiastes, in its timeless wisdom, notes that one who waits for perfect conditions will never sow or reap (Ecclesiastes 11:4). In the morning of your venture, sow your seed—take the first step. The cautious observer may hesitate, but the risk-taker reaps the rewards. Continual assessment of external factors can paralyze progress. Instead, in the evening, persist without withholding your hand. The outcome is uncertain; this or that might prosper, or both. Embrace the uncertainty, for therein lies the beauty of growth. Your business breakthrough and financial success is the compounding rewards of your effort over time. These things take time.
