Ronaldo, Binance, and Ethical Endorsements


Cristiano Ronaldo is making headlines for reasons other than football. He is facing a $1 billion lawsuit as a result of his association with Binance, the world’s largest cryptocurrency exchange. The plaintiffs claim that his endorsement influenced them to make bad investments. The entire situation highlights the critical importance of integrity in navigating life as a leader, influential person, or “celebrity.” If God places you in a position of authority or gives you influence, use it for the greater good. There needs to be a sense of responsibility and humility. And you do that by giving God the glory (Acts 12:20-23).

Cristiano Ronaldo capitalized on his on-field exploits to establish the “CR7” brand. “CR7” refers to Ronaldo’s initials and shirt number, and is used as branding in a variety of products, which have helped him become one of the world’s wealthiest athletes. This is known as influencer marketing these days. Where people gather an online following and then attempt to monetize it by promoting products, services, and, in some cases, “investment opportunities.” According to Gary Gensler, the chairman of the US Securities and Exchange Commission (SEC), celebrities must “disclose to the public from whom and how much you are being paid to promote investments” Ronaldo did not make such disclosures.

In the midst of the cryptocurrency craze, where fortunes can be made or lost with a digital transaction, the lawsuit serves as a stark reminder of the need for a moral compass. Integrity must become a guiding star, steering both leaders and celebrities clear of the murky waters of unethical endorsements and dubious financial dealings. Consider 2 Corinthians 2:17 (NIV), “Unlike so many, we do not peddle the word of God for profit. On the contrary, in Christ we speak before God with sincerity, as those sent from God.” You’re the salt and light of your world, you must never place profiting ahead of integrity and truth.


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