Fall In Love With The Problem, Not Your Solution

Here is a powerful idea: fall in love with the problem, not your solution. As a purpose-driven person, you must be very clear about the problem you exist to solve. Your current product or service is simply the best solution you have for that problem today. But time does not stand still. New technology appears. New knowledge emerges. Customer behaviour changes. Better and faster solutions are discovered. If you become emotionally attached to your solution, you will start defending it even when it is no longer the best answer. That is dangerous. 

Scripture shows this same principle in the ministry of Jesus Christ. His mission never changed: bring salvation and the Kingdom of God to people. But the methods often changed depending on the situation. Sometimes he preached in synagogues. Other times he taught from a boat so the crowd could hear him (Luke 5:3). Sometimes he healed with a word. At another time he used mud and told a blind man to wash in the pool (John 9:6–7). The mission stayed the same, but the approach changed. Jesus was never attached to a method. He was committed to solving problems. Bringing light to people who needed God. 

The real work, then, is to become very clear about the problem you are called to solve. Strip away the tools, the methods, and the techniques. What remains? That is your mission. If you can explain what you do without mentioning the tools you use, then you are beginning to understand your true purpose. Tools change. Technology evolves. Entire industries will transform. But the underlying problems in society will remain. When you are anchored to the problem and the purpose behind it, you will not fear change. Even in an age of AI and rapid disruption, your mission will keep guiding you long after today’s tools become outdated.

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