In a world dominated by companies, the concept of profit and purpose no longer needs to be mutually exclusive. Historically, the belief that the most significant way to change the world was through nonprofit organizations created a divide between those who pursued profit and those who sought to make a positive difference. However, the rise of mission-driven businesses proves that it’s possible to solve real-world problems while building successful, profitable ventures.
This book explores how businesses can be vehicles for change. From pioneers like Blake Mycoskie of TOMS Shoes to the influence of corporate giants like Amazon, we learn that profit-driven businesses, when aligned with a mission, can have an unparalleled impact. For entrepreneurs, professionals, and leaders with a passion for change, this book serves as a guide to combining your mission with a profitable model that sustains and multiplies your efforts over time.
